Autumn R064: Enterprise and marketing concepts (External Written Exam)
By completing this unit, learners will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business.
Learners will understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.
These elements will provide learners with underpinning knowledge and understanding for completion of Units R065 and R066 within this qualification, as well as developing transferable knowledge and understanding to allow for progression onto related study.
Spring R065: Design a business proposal (Internal Written Assignment)
This unit will provide learners with the skills and knowledge to design a product proposal to meet a business challenge scenario. Learners will be able to identify a customer profile for their own product design, develop market research tools and use these to complete market research for their product.
Learners will use their research outcomes to generate product design ideas, assess their strengths and weaknesses and work collaboratively with peers to gain feedback to inform final design decisions. Learners will complete financial calculations to select a pricing strategy and determine whether their proposal is viable.
On completion of this unit, learners will have gained some of the essential skills and knowledge required when considering starting a business, but also the transferable skills of self-assessment, providing and receiving feedback, research and evaluation. The skills and knowledge developed by completing this unit will also be transferable to further learning in related areas and will be required by learners when completing Unit R066 Market and pitch a business proposal.
Summer R064: Enterprise and marketing concepts (External Written Exam)
By completing this unit, learners will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business.
Learners will understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.
These elements will provide learners with underpinning knowledge and understanding for completion of Units R065 and R066 within this qualification, as well as developing transferable knowledge and understanding to allow for progression onto related study.
Assessment
R064: Enterprise and marketing concepts (External Written Exam)
The external assessment will consist of a 1 hour 30 minute externally assessed examination 80 marks. This will be conducted under examination conditions. A range of different types of questions will be used, including multiple choice questions, short/medium answer questions and extended response analysis and evaluation questions. Learners will be presented with a short scenario and will apply their knowledge of enterprise and marketing concepts to produce a relevant response.
R065: Design a business proposal (Internal Written Assignment)
This whole unit will be based around a business challenge that will be set by OCR as part of an OCR-set assignment. Learners must use an OCR-set assignment to provide the required evidence for completion of this unit. This unit contains content that can be taught and practised. The content of the unit ties in with the content they will be taught for the R064 unit.
How can I support my son with Business and Enterprise?
- Encourage student to complete all homework and independent research.
- Encourage student to prepare for the 1 external examination.
- Encourage student to use websites such as tutor2u, beebusinessbee, GCSE pod and BBC bitesize.
- Encourage student to take care and keep organised their business portfolio.
- Check student has been responding to teacher comments in business folder (usually in a different colour)
- Check students planner to make sure homework has been set and when it needs to be completed. ∙ For extra activities students can use Canvas where extra lesson resources.
- Encourage student to read over completed work to secure learning and to support making improvements.
- Encourage students to watch the news, reading business sections in newspapers and keep an eye on the development businesses in the local area.